How To Target Your Best Keyword
For your SEO efforts, one of the most significant pieces of the puzzle is your keyword research. A couple of reasons for this:
- If you get a nice, high rank for the wrong keywords, you will have wasted a lot of time & effort, just to find out your targeted keywords aren’t getting any traffic.
- If you don’t scrutinize the competitiveness of your keywords, you’ll end up devoting huge time and effort on a particular word, then find out that it’s waaay too competitive to rank.
So, what’s a keyword?
Any phrase that you want to use for your website to rank in Google search results is a keyword.
Following are a few different types of keywords:
- Transactional Keywords – these are the words that a customer uses if she/he wants to make a purchase, or do some other commercial act, like buy a ball peen hammer.
- Navigational Keywords – these are words used to find a particular item, or website, or a brand; like looking for LinkedIn, Monster.com, or Toys-R-Us.
- Informational Keywords – words used when you’re trying to find information on a specific subject. These would include things like “what is….the circumference of the earth?”, or “How to…make the perfect donut”
- Head-Term Keywords – these are one or two-word phrases; for instance, “thrill rides”, “rollercoasters”, “and deep space”.
- Long-Tail Keywords – these include three-or-more word phrases. For example, “obscure rock and roll ballads”, “rare Cadillacs of the 1920’s”, and “long-term effects of wind erosion on coastal areas”.
Transactional, long-tail, and informational keywords are good keywords that can lead to more customers. And that’s really the whole point, isn’t it?
The first thing you’ll want to do is generate a beefy list of possible keywords that are relevant to what you’re marketing (this is critical).
One way to generate a list of possible keywords is to use a keyword analyzer tool. If you’re a member of Wealthy Affiliate, you can use their free Keyword Search Tool. You just enter your word or phrase, and the tool generates a long list of possible keywords and phrases; and provides information such as:
- How many monthly queries
- How many visits you can expect if you make it to first page ranking
- The number of competing sites that rank for the same keyword or phrase
- a keyword quality indicator
Another method is to do an online search for some free keyword analyzers. Here are a couple that come up:
- https://serps.com/pricing/ – This site provides a 30 day free trial; after 30 days, their least expensive plan is currently $49/month.
- https://www.internetmarketingninjas.com/search/ – besides the free keyword research tool, Internet Marketing Ninjas also offers quite a few other tools to help you market your site. Check them out.
- https://www.keyworddiscovery.com/search.html – a basic, nifty tool for your keyword searching
There are other sites you can use. Just run the search on Google, and you’ll get quite a bunch of hits.
Yet another approach is to brainstorm different combinations of keywords. Then go to http://mergewords.com/, and enter your words as indicated on the site. It’ll come back with list of possible keyword combinations. The more variations of words that you use, the more suggestions you’ll end up with. This can really get you going picking nicely targeted keywords.
Once you’ve got a list, you can run them through your Keyword Analyzer tool to see how well it’ll do in the real world.
Be sure to research your audience. Find out what terms they’re using in their hunt for your product or service. And, what are some other relative terms that they might use within their circle of friends? Find out what those might be, and incorporate them into your keywords.
Focus on possible visitors that are “late” into the buying cycle.
Using long tail keywords is a key factor in targeting people who have already done their research, and are very close to making a decision to buy, or have already decided to buy. These keywords are the very specific phrases someone uses to get to a site where he/she can execute a purchase.
hese targeted phrases rank well more easily, compared to single keywords. Here’s an example. If you sell 1960s rock concert promotion posters, you might be tempted to use a keyword like ‘poster’, or a phrase like ‘rock concerts’.
You’d probably miss a lot of traffic because of the general nature of these words. Your competition includes any sites that sell posters (any type), and site that sell concert tickets, or promote concerts.
Someone who’s all ready to make a purchase will conduct a search like: “Doors Live at the Hollywood Bowl 1968”. Individuals using long tail keywords like this are probably more likely to become customers.
Since your intent should be to target as many visitors as possible to your site, you’ll want to use a good mix of specific single and double keywords, and long tail keywords.
The more pages you have on your website, the better the search engines like it.
There are many more strategies you can apply to use good keywords. A search on Amazon for “SEO keyword optimization” yielded 691 results.
And a search on Google for “targeted keyword searches”, with a limitation of just that past year, yielded over 20 pages of results. Including this page from Moz, about long tail keywords.
I hope you found this post helpful. Feel free to contact me if you have any questions. You can leave a comment, or send me an email.
Thanks – have a great day…